Don’t Let the Wendy’s PR Department fool you

After the February news report of Wendy’s introducing Uber like Surge Pricing went viral and the company saw the outrage online, they came out to clarify. Let us be clear, they did not change plans or directions, but likely had a few good meetings with the Public Relations and marketing departments. The fluctuation of prices will go forward, they are just now presenting it as an opportunity to give a reduced price at non-peak hours. Wendy’s still invested $20,000,000 That’s twenty million dollars in the technology to do this as reported in the Associated Press.

Wendy’s said that its digital menu boards “could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.”

So like a page one play from Edward Bernays Propaganda, they simply go forward with the plan as they continue to raise prices and price gouge they will still have record high burger prices at peak hours with the lower costs at hours that are likely less available to the average worker who largely gets to eat when the boss says.

We should be boycotting Wendy’s anyway. I urge you to take the initiative to go somewhere else for your food in support of the Coalition of Immokalee Workers Boycott of Wendy’s. Farm workers are denied basic worker protections in the US like union organizing and minimum wage laws. They began to organize by asking big corporations to sign an agreement to only buy from growers with certain basic guarantees on labor rights in their Campaign for Fair Food. McDonald’s, Burger King and even Walmart agreed to these basic requests, but Wendy’s has been a long time hold out even going as far as being found to have been sourcing food from growers using slave labor. So, Go check out the CIW and give up Wendy’s.